How To Propel Sales by Automation in Automobile Industry 

Automotive Industry - An Overview

The Automotive Industry in India is thriving today because of its ability to offer affordable products and services. This sector is further growing due to the addition of the Electric Vehicles market which is a big step in the direction towards India’s SDGs in reducing carbon emissions and achieving a net-zero economy by 2070. Because of rapid urbanization in India and the increase in the disposable income of its people, the demand for automotives is increasing so rapidly, that Original Equipment Manufacturers (OEMs) find it difficult to keep pace with the production. This has given rise to the innovation and use of automation in the industry.

Automation in any business helps streamline complicated processes. Using AI technology in the enterprise’s core activities can improve customers' experiences which will, of course, result in booming Sales!

Automation can be undertaken in almost all aspects of Automotive Business-

1. Manufacturing

According to The Ministry of Heavy Industries, India is the second-largest manufacturer of two-wheelers, the sixth-largest manufacturer of passenger vehicles and the seventh-largest manufacturer of commercial vehicles worldwide. This sector has a 7% share of the country’s GDP. Needless to say, with the ever-growing demand, vehicle design and manufacturing process needs an upheaval with automation like industrial robots, machine vision, and sensors. These AI-powered systems streamline production processes like welding, assembly, material handling, testing, and inspection.

2. Sales

Whether on-site, online or omnichannel shopping, it has become easier for customers to research the product, buy, and make payment for it. Automation and management of Invoicing and Payment systems make this possible. AI-powered CRM systems like Salesforce and Hubspot are used to automate and manage the Company’s Sales Funnel.

Advanced CRM tools are used to analyse customer-related data like purchase preferences, buying behaviour and loyalty. Tracking and managing potential leads by Scoring Automation, Social Media Marketing, and Ads Campaign automation leads to high Conversion.

Benefits of Automation in the Automotive Industry

1. It improves production capacity and operational efficiency. 
2. It reduces manufacturing costs by reducing wastage 
3. It improves product quality because of precise management of resources 
4. It improves work-life of human labour by doing dangerous and repetitive work

Automation in Automobile sector - The Scenario

• The Automobile sector consists of passenger vehicles like cars. With the increase in middle-class income and a sizeable population of youth, the demand for two and three wheelers is on the rise.
• The various Government policies and initiatives have helped India become a robust market for Electric Vehicles. India aims at not only being one of the largest consumer, but also a leading exporter of Electric Vehicles.

• India is on the path to becoming a leader in Shared Mobility like Ola and Uber. There is an increasing demand for three-wheelers, Electric Vehicles and Autonomous Vehicles.

• Now, cars are also getter smarter like cell-phones. With the Indian Advanced Driving Assistance System (ADAS) technologies, vehicles adapt to the customer’s preference of music, ambience and automatic seat adjustments. ADAS components market has a lot of potential to grow because of the Government’s push to enhance road safety.

• There is also this trend of consumers frequently changing cars to suit their preferences. This has given traction to the growth of the Used Cars market. Such Pre-Owned cars have warranties and car loans are made accessible to the consumers. This leads to building trust and an increase in sales.

With so many different factors contributing to the fast growth of automobile sales, the question arises as to how to manage the rapidly burgeoning online traffic. The answer is again Automation With Customer Relationship Management (CRM) Tools.

Benefits of Sales and Marketing Automation in the Automobile Sector

• Customer Data

CRM has revolutionized how car companies engage with their customers. Customer data is collected from emails and WhatsApp conversations to understand the needs and preferences of the customer; and what type of vehicle they would like to buy. Accordingly, such vehicles are offered to them, increasing the probability of closing the sale deal.

• Better Communication

Communication becomes smoother as automobile businesses can inform their clients about new models of vehicles on offer, new services on offer, discounts, and promotions.

• Smooth Sales Journey

Right from managing leads, to tracking the performance and closing the deal, everything is customised and automated to make the sale journey smooth and efficient for the car business.

• After-Sales Service

Grievances and concerns can be better handled with CRM and issues taken care of after the sale. This helps in building long-lasting positive relationships with the customer and encourages them to consider repurchase.

• Better Strategy Development

CRM works on customer data, which gives valuable information on trends and behaviours of the vehicle market. This helps businesses to develop better strategies, make informed decisions, and suggest improvements in the products and services.

• Customer Loyalty

Better communication, product support and services help build trust and customer loyalty. This will ensure that the customer will return for purchase in the future or recommend the business brand to others.

Conclusion

Automation in the Automotive industry, especially the Automobile sector has seen robust growth in recent years. Sales and Marketing Automation with the help of CRM tools has been efficiently able to manage the heavy load of online traffic and has a proven track record of positive outcomes. Leads become conversions and increased sales result in profitable business. So if you have an automobile business, Sales and Marketing Automation is highly recommended. Embrace technology and environmentally sustainable solutions for your business.

Call To Action

Growth Mandi is one of the best automation solution providers for small- and medium-scale businesses. Their cutting-edge sales and marketing, social media, and ad campaign automation plans will aid your revenue surge. CRM tools like Wati and AiSensy are used in WhatsApp follow-up and marketing, and GetResponse and MailerLite are used in email automation. They have plans to suit the needs of business and are reasonably priced. Customised plans are also available. So come to Growth Mandi to get your email, Whatsapp, lead scoring and management, payment, and Invoice automated.